Use Google's search guidance beyond the PageRank story

Brin and Page's 1998 paper describes a Google prototype that used hyperlink structure alongside page text. Its database covered at least 24 million pages. That historical design helps explain the interest in links, but it is not a checklist for ranking a page today. ^[1]

Check the page people will read

Google's current Search Essentials recommends useful content, words people search for in titles and headings, and crawlable links. ^[2] Apply that to one page before changing your whole site:

Give it a title that names the question it answers.
Put the answer near the start, with enough detail for someone to act.
Link to it from a relevant page using descriptive link text.
Check that images and videos follow Google's guidance for those formats.

Avoid manufactured signals

Google's spam policies cover keyword stuffing and links created to manipulate rankings. ^[3] Repeating a phrase or buying links does not improve the explanation your reader came for.

I would spend that effort on an original example, a documented result or a clear comparison someone else can reference. Then check the page against Search Essentials again. Meeting its requirements makes content eligible; Google explicitly says it does not guarantee crawling, indexing or serving the page. ^[2]