Automate SEO drafts with an editor review
Use Search Console data to choose pages, save suggested changes as drafts and check them before publishing.
Published · 5 sources · Resume reading
Automate the collection and drafting work, then keep a person responsible for the published page. Google asks publishers to verify AI-generated content, including metadata. Its spam policy targets scaled content made to manipulate rankings without helping users. [1][2]
Pick pages from search data
Search Console's searchAnalytics.query returns clicks, impressions, click-through rate and position. It supports page and query dimensions and requires authorization and a date range. The API returns top rows rather than guaranteeing every row. [3]
Look for pages with meaningful impressions and few clicks. Read the queries and the page before deciding whether a title change would help. Low click-through rate alone does not explain why a result was skipped.
Prepare an editing brief
Supply the page, its audience, the search queries and sources the draft may cite. Ask for suggested changes to the title, description and outline, with a separate list of claims to verify.
Check the draft against those sources and the actual product. Include metadata in that review, as Google's guidance recommends. [1]
Save a WordPress draft
The WordPress API documents creating and updating posts, including a status value of draft. Use the post ID when updating an existing post and confirm that it belongs to the intended page. [4]
Preview the draft before publishing. Review links, headings and the rendered page as well as the text.
Check the resulting page
Lighthouse CI documents collecting audits and applying assertions in a build workflow. Follow its setup guide for the site's build and serving configuration before using its autorun command. [5]
lhci autorunUse these checks to catch page regressions. They do not prove a ranking improvement. Keep the original metrics and compare later Search Console data over a comparable period. [3][5]
Keep this guide
Filed under Dev tools
Sources
- Google guidance on generative AI contentdevelopers.google.com
- Google spam policiesdevelopers.google.com
- Search Console Search Analytics querydevelopers.google.com
- WordPress posts REST APIdeveloper.wordpress.org
- Lighthouse CI getting startedgithub.com
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